Ball Watch Company
Baume et Mercier
Bell & Ross
Originally named Uhrenmanufaktur Heuer AG, TAG Heuer was founded by Edouard Heuer in 1860 in St-Imier, Switzerland. Heuer's patents include: 1882, his first chronograph; 1887, an oscillating pinion; 1911, the first dashboard chronograph named "Time of Trip"; and in 1916, the first stopwatch accurate to 1/100 of a second named the "Micrograph"; the "Microtimer" in 1965 was the first miniature electronic precision timekeeping device accurate to 1/1000th of a second.
It wasn't until 1985 that the Heuer Watch Company was acquired by Techniques d'Avant Garde, known simply as TAG. Since, the brand has been known as TAG Heuer. In 1999 Tag Heuer was received $739 million from LVMH (Moet Hennessy Louis Vuitton S.A.) for 50.1% of TAG Heuer stocks.
Famous people who wore TAG Heuer watches were U.S. astronaut John Glenn wore the first Swiss watch in space made by Heuer. Steve McQueen wore the most popular of Heuer models called the Monaco in the famous race car movie "Le Mans". Tiger Woods, professional golfer, wore the "Professional Golf" watch designed for him by TAG Heuer.
The TAG Heuer SEL SS digital chronograph watch has the legendary S-shaped link bracelet. The links are two toned; brushed stainless steel and 18k gold plated, and appeal to an elegant and sporty clientele.