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Chopard


some description

At the ripe young age of merely 24, in 1860, Louis-Ulysse Chopard founded his luxury watch company Chopard. His focus was on the pocket watch precision and creatively evolving chronometers. The last member of the Chopard family to operate the company was Paul Andre Chopard. In 1963, Paul Andre Chopard would sell the company to Karl Scheufele, because he had no immediate members of his family interested in running the business. It was under Karl Scheufele, the Chopard brand gained much prestige with their addition of fine jewelry to the watches.

Chopard is a "manufacture" meaning it produces its watches in-house as opposed to out-sourcing their movements and parts. Chopard is one of the four brands comprising the Fleurier Quality Foundation. The other three brands are Bovet, Parmigiani and Vaucher. Higher standards are expected from timepieces that bear the "Qualite Fleurier" versus the Geneva Seal manufacturing standard.