, LLC, Watches - Dealers, Atlanta, GA Use of this NAWCC logo does not imply approval or endorsement of products or services. Use of this AWCI logo does not imply approval or endorsement of products or services.
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The GWB Family, LLC exists to satisfy the horological needs of the luxury industry. Since your business matters to us, your timepiece will receive white glove treatment while you receive first class care. We believe in being the best. We have a meticulous approach to customer service coupled with transparent communication, both paramount to repeat business.

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  • sell your watch
    Sell Your Watch
    • Sell your luxury timepiece with, and get a fair and honest analysis what your timepiece might sell for. We provide our clients with complementary FedEx courier service, High-definition digital pictures, Market analysis, Condition report, and a basic cleaning from a Master Watchmaker.
  • buy pre-owned
    Buy Pre-Owned
    • Buy a Pre-Owned luxury watch from and know that you will receive the timepiece of your choice in exactly the same condition our report details and our digital pictures show.
  • buy-new
    Buy New
    • Buy a New luxury watch through to save money on retail prices, and have no headache searching or negotiating. Your timepiece will come with box and all papers. New means never worn and no previous owners. We broker the purchase of New Rolex, Audemars Piguet, Breitling, Cartier, Patek Philippe and many more watch brands.
  • service your watch
    Service Your Watch
    • Service your timepiece with A Watchmaker is the only person who should service your watch, which is why only a Master Watchmaker will service your timepiece. We provide you a full report prior to servicing so you know exactly what your watch needs to be back in like new condition.
  • knowledge center
    Knowledge Center
    • Our Knowledge Center provides past and present information ranging from an in depth glossary to recent horological news. We are constantly adding and improving our Knowledge Center. Our objective is to become the number one site for watch related news and information.

This is a great time to be a Seller or Buyer of luxury timepieces. With the popularity of fine luxury brands such as Rolex, Patek Philippe, Breitling, Audemars Piguet and many more, we find ourselves in a renaissance period in horological {history}. Famous athletes, actors and actresses, politicians, C-level executives, music artists, and socialites are helping to increase the popularity and knowledge of fine luxury watches. would like to be your premier brokerage for all your horological needs.

5 Reasons To Sell Your Watch With

Selling a luxury watch can be frustrating, tedious and aggravating. If you’re looking to get your watch in front of real buyers and you want to get paid high market value on your watch then is the brokerage for you. We assume most of the risk so you have peace of mind throughout the entire process and reap the benefits.

  1. Complimentary Shipping – Many people contemplating selling their luxury watch want to make as much money off the transaction as possible. Obviously, brokers of watches with a global presence are the best people to assist on facilitating the sale of your watch. Shipping can be expensive when the broker is in another state or country. Insurance can be equally if not more taxing on the potential profits you earn. This is why provides Complimentary Shipping and Complimentary Insurance on your timepiece to our facility. No matter where you are we will cover the expense to have your watch arrive to us safely and quickly.
  2. Complimentary Cleaning and Digital Pictures – Your first impression should be your best and that is never truer than when selling your luxury watch. For most buyers, the first time they see your watch is the most important moment to entice them. The cleaner and more pristine a timepiece the more tempted a watch buyer is to buy your timepiece. Many watch brokerages charge upwards of $300.00 to clean your timepiece and an additional $200.00 for digital pictures, essentially putting your profit in the red before you have a chance to make your first dollar. At we are confident we will sell your luxury watch so we provide the upfront labor for FREE. Translation: You have little invested and great return on the transaction.
  3. Complimentary Market Analysis – In order to make an informed decision, whether or not to sell your timepiece, it is important to have as much information as possible. does all the homework for you. We compile past and present market trends so we may assist you in your decision making. Our in depth market analysis includes market value, appraised value, authentication of all parts and serial numbers, overall condition of the timepiece, and strategic plan of action.
  4. Regular Updates – As all relationships the most important {thing} is communication. When selling your luxury watch you do not want to wonder what is going on with your transaction. The GWB Family is aware of how sensitive a consignment process can be for a client. It is imperative that we update you regularly on the status of your timepiece. You just tell us when is the best time to converse and your preferred means of communication and we will comply.
  5. No Problems Getting Paid – We make getting cash in your hand very easy. With the growing number of horror stories about sellers having to chase down payments or never getting paid at all, transacts with reputable buyers who pay promptly. We collect for you and then pay you by either certified cashier’s check from Bank of America, wire transfer, Paypal, or almost any means you would like to get receive your money.

5 Reasons To Buy Your Watch From

Purchasing a watch online has its advantages because of the deals and the large selection to choose from. If a Buyer is not careful where they purchase they can find the disadvantages far outweighing the aforementioned positives. We have heard stories of late delivery of watches, if a delivery at all after payment was made. Buyers who have received a newly purchased watch but it was not authentic. The list of issues can be long. Here at we offer what we believe is the very best because you deserve the best. Your transaction with us is seamless and enjoyable as purchasing a luxury timepiece should be.

  1. A Large Variety Of Luxury Timepieces Available For Sale – provides many different brands for sale such as Rolex, Breitling, Cartier, Patek Philippe and many more. Whatever brand and model you are in the market for; if we do not have what you are looking for in stock we will find and broker the right deal for you.
  2. Authenticity – It is unfortunate people with low morals are selling non-authentic watches. This cost watch buyers a lot of money trying to get their money back for the purchase of a fake watch, and many times they never see their money returned. Even with rules in place on Ebay, Craigslist and other selling platforms, immoral scam artist still manage to take advantage of many buyers. Every watch at is authenticated by a Master WatchMaker. We match all of the respective serial numbers of the timepiece and fully disclose.
  3. Great Prices – As a buyer you are always looking for a great deal. We have all heard the coined term you get what you pay for. The key is to match a fair sales tag with a watch in good to perfect condition. To pay close to nothing on a watch only to find the crystal is cracked, scratches on the case and band, and parts not matching up, these are buyer letdowns. At we offer fair prices so you continue to come back and purchase from us.
  4. Guarantee – We guarantee any watch you buy from us is exactly as our report says it is. If it is not, we offer a full refund of your purchase.
  5. Fast Delivery – As soon as we receive payment we prepare your timepiece for shipment. We have a meticulous approach to packaging your newly purchased watch. We provide you with your FedEx Tracking number so you may view the location of your package and expected delivery, online at